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Vodacom 4U

We know the youth don’t want to miss out. They want to be connected to all that they care about in a place designed for them. They want to be connected to the future of communication and technology – in their way and their space.

Based on this knowledge, IDEA ENGINEERS partnered with Vodacom 4U to create a dynamic, distinctive brand to connect with the tech savvy youth. This brand boldly communicates that it understands who they are and what they want.

the challenge

Rebrand to resonate with tech savvy youth.

the solution

Multiple cool opportunities to connect: 4U….4Me.

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