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SASOL enables access to tertiary education by offering bursaries through the SASOL CorporateBursary Program. IDEA ENGINEERS drove the PR campaign through a host of tactics to meet the campaign communication objectives. Objectives range from positioning SASOL as employer of choice to educating communities on the application process to informing communities of university and technology bursaries for female learners.

the challenge

Bursary programme awareness and education (local, regional and national).

the solution

Inform and excite: PR used as key work horse to disseminate and package dense targeted information.

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