Idea Engineers Logo


Amid the challenges of Lockdown 2020, Clarins faced a unique situation where both customers and beauty advisors found themselves confined at home. With retail stores shut and sales experiencing a downturn, the circumstances presented a potential crisis for Clarins or, perhaps, a beautiful opportunity. Recognizing the escalating significance of digital and social media interaction during this period, IDEA ENGINEERS stepped up to the challenge. We crafted a compelling campaign designed to seamlessly deliver beauty advice and treatments directly into the homes of Clarins customers. This initiative aimed not only to navigate the challenges presented by the lockdown but also to forge a stronger and more meaningful connection with our audience during a critical time.

the challenge

Lockdown game-changer for traditional high-touch engagement rendered redundant by covid.

the solution

Pivot to high-tech (overnight!) with virtual channel to reconnect, reassure and re-engage.

No items found.

Other Work