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Sofnfree, inits commitment to celebrating and empowering women, responded dynamically to the challenges of Covid distancing. In the year 2020, during a time when social isolation heightened the necessity for connection and affirmation, IDEA ENGINEERS took initiative. We established platforms dedicated to honouring inspiring women, recognizing that these moments were vital for fostering a sense of community and inspiration. Our efforts encouraged women to actively participate by sharing tributes, recognizing, and celebrating each other's remarkable contributions in their respective spaces. In doing so, we aimed not only to provide a platform for recognition but also to cultivate a supportive environment that resonated with the spirit of togetherness and empowerment.

the challenge

The alienation and separation of Covid.

the solution

A time to reflect, creating bonds of affirmation and inspiration.

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