BOSTON CITY CAMPUS 2018-06-12T08:36:38+00:00

Project Description

Boston 2018 campaign

Boston led the aspirational space tapping in to the mindset of the youth who had an unwavering belief that anything was possible. However, in SA the pressure to be an institutional citizen, erupted in the #FeesMustFall movement and it was time for us to lead again. We could no longer impose our ideologies.

Our job, as Boston, was to be the enabler.