Sage Summit Tour – Africa & Middle East 2017:
18 million+ people reached; 97% message penetration; received 2 PR awards
The annual Sage Summit Tour, hosted in the US, attracts thousands of media and key stakeholders, who attend to see what’s new in accounting, payroll and payments systems technology, and to discuss everything from the future of work and skills, to innovation and inclusion. In 2017, Sage wanted to reach a broader audience by hosting summits across the globe. The African & Middle East leg was hosted in Johannesburg, South Africa, and executed with support from Idea Engineers.