The 8 pillars of crisis management
When a major global brand like Toyota hits the PR wall, the critics come out of the woodwork in a big way. While Toyota has done well in some areas (such as being very proactive within the context of social media) in others it has been fiercely criticised for its management of the global Prius recall.

Brand Lessons for 2010: 2009 Brand Winners and Losers
2010 is going to be a massive brand year in South Africa, with the world cup the driving force behind a blizzard of branding activity. Before we storm ahead, however, a last look at the winners and losers of 2009 offers insight into which brands could come out on top in 2010, and why.

Brand Trends 2010
2009 was a dramatic year, with the global recession dominating events across global and local landscapes. So, what's changed? What trends do brand managers and business decision makers need to look out for in the year ahead? Idea Engineers' Janice Spark examines the year that was, and the year that's on the horizon.

Turning the corner?
Idea Engineers’ Janice Spark takes a look at brand communications lessons from De Villiers and the boks.

Eco-capitalism throwing up a new world of brand challenges

With oil prices going through the roof and new evidence of the severity of global warming emerging daily, the world is moving quickly towards eco-capitalism business models and brand strategies. This shift is throwing up many interesting nuances for brand and business strategists, says Idea Engineers' Janice Spark...