A toast to the cocktail umbrella. A thumbs up to the thimble. Let's hear it for the rubber band. And let's not forget a big round of applause for the paper clip, the safety pin and of course, the humble clothes peg.

Great ideas that, despite all man's ingenuity have not and in our opinion will never be improved upon.

At Idea Engineers we worship the simple idea. The one that has everyone saying, "Why didn't I think of that?"

The one that captures the essence of the brand and communicates it in the best way possible.

Idea Engineers lives by one mantra: we're in business to do one thing - grow yours.

Like that thinking? Let's talk.

iSPY 02 February 2010
This week's round up of local and international brand and marketing news.